Dräger is a leading international company in the fields of medical and safety technology. Founded in Lübeck in 1889. Dräger Medical UK approached us to help provide graphics and branding to their newly built forum area that will be used for medical training and demonstration of products.
Working closely with Dräger's build team we developed and branded two distinct areas, a training room and product demonstration area. The product demonstration area was designed to look like a hospital area complete with a nurse’s workstation area, the room graphic developed encompasses the whole room and takes you through the hospital journey starting with the arrival to the hospital through each main area ending with neonatal Intensive care. It was developed to allow Dräger to showcase each product they provide for specific care areas within the hospital environment. The graphics are a continual montage and are floor to ceiling. The training room graphics are softer in tonality as not to distract people but to provide subtly synergy to the main area with the use again of floor to ceiling graphics that encompass the whole area.
- Graphic and branding concepts
- Large Format Graphic Development
- Large format Graphic Production and Implementation
- Project Management
The forum area is now being used regularly for training and product demonstration and the feedback and response has been fantastic for the Dräger Medical UK.