Dräger is a leading international company in the fields of medical and safety technology. Founded in Lübeck in 1889. Dräger U.S. Employees of are responsible designing comprehensive customer solutions leveraging a Safety portfolio which includes essential lifesaving products including portable gas detection, Dräger Tubes and SCBAs.
Working closely with Dräger in North America, We were asked to provide a branding concept for their 2019 sales agenda. It needed to be a campaign that would stand out and showcase the aspirations and target goals for Dräger in the U.S. over the coming year, would need to be both digital and print format with a overarching brand logo. Our solution was an impactful postcard campaign a 'wish you were here' idea of that an attendee of the conferences could send back home or take home as a keepsake. We developed an invite postcard and the brand logo in the style of a postage stamp, the image encompasses Texas iconography including the flag and the world famous Space Shuttle a positive image of reaching new heights. Digital banners and splash screens were developed for use on digital media such as phones and iPads.
- Graphic and campaign branding
- Logo design
- Digital design
- Print design
The conferences will be throughout 2019 and feedback has be fantastic so far for the Dräger U.S.